SIMBIE AI × BUZZLEAD · THE HIVE · SEPTEMBER 2026
BuzzLead

Welcome to the Hive, Simbie AI.

Natalia, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Simbie AI is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.

Underneath the jar: every US physician practice mapped, the ~28,000 that look like GI Partners of Illinois, and three campaigns we'd run for Simbie AI in the next 30 days.

PREPARED FOR NATALIA KHOSLA, MD · NEW YORK, NEW YORK · FROM ST. PETE BEACH, FL
Troy Aitken and Nick Konstantinidis, co-founders of BuzzLead
Co-foundersNick Konstantinidis & Troy Aitken
Section 01 · Why there's honey on your desk

Three things came with the jar.

01

The honey

Raw, from a US apiary. Something you'll open instead of file.

02

This page

Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Simbie AI.

03

The call

Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.

Section 02 · The company shaped like you

Lumion: zero pipeline to 50+ meetings in 31 days.

Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a small founding team selling into a fragmented market, and a proof point that needs pipeline now.

In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion

Read the Lumion breakdown

31
Days to results
100+
Positive replies
50+
Meetings scheduled
80%
Hold rate
Section 03 · The sweet part

What could be sweeter than 23,300 to 38,800 more of your best customers?

You already have the dream ones: the medical practices that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 23,300 to 38,800 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.

Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.

YOUR DREAM CUSTOMERS
  • GI Partners of IllinoisAchieved measurable gains in patient access via AI-powered virtual call center integration
23,300 to 38,800medical practices that look exactly like them
A FEW WE'D GO AFTER FIRST
  • SCALE CommunityNew York, New York
  • Chief Healthcare ExecutiveMonroe, New Jersey
  • StartUp HealthNew York, New York
  • NextDigitalHealthAtlanta, Georgia
  • DistilINFOLittle Elm, Texas
Section 04 · Your market, sized

Every cell is a medical practice.

Every US medical practice and its physicians sit in the NPPES NPI Registry, with specialty, group size, and location. We build the list from that, cross it against Census physician-office counts, and time sends to EMR renewals and staffing cycles.

US physician office establishmentsYour sweet spot: 3 to 25 physiciansIn-market this quarter
0
US physician office establishments. US Census County Business Patterns, 2023, NAICS 621111 (Offices of Physicians, except Mental Health Specialists).
~28,000
Sweet-spot practices
3 to 25 physicians per practice
3
Buyer personas
Practice Admin, Physician Owner, Ops Director
~465,000
Relevant contacts
At 3 titles per practice
Sep to Dec
Evaluation window
Before Jan 1 budget lock
Section 05 · Intent

You're the first supplier that comes to mind.

We'll actively monitor all 155,164 US physician practices and reach out when the right signal shows up, so Simbie AI is the first name a practice administrator thinks of when patient call automation comes up.

  • New physician NPI added to a practiceNPPES registry shows growth, which means more call volume to route.
  • Patient access or scheduling job postingIndeed and LinkedIn listings for front-desk roles signal understaffed phone lines.
  • EMR or practice management system switchVendor case studies and press signal an open integration window.
  • Reviews citing long hold times or missed callsGoogle and Healthgrades text mentions phone pain directly.
  • Practice merger or MSO acquisitionState filings and press show new ownership standardizing the tech stack across sites.
  • MGMA or HIMSS attendee listsPractice administrators at these conferences are actively shopping for admin automation.
09:14 · TODAY
Multi-site GI group in the Midwest adds third physician NPI, opens second location
→ GROWTH PLAY
YESTERDAY
Family medicine practice posts opening for Patient Access Coordinator, night shift
→ STAFFING-GAP PLAY
MON
Orthopedic group's Google reviews show four complaints this month about 20-plus minute hold times
→ HOLD-TIME PLAY
YESTERDAY
Regional MSO acquires six-practice cardiology group, consolidating call center vendors
→ NEW-OWNER PLAY
Section 06 · Three strategies, deployed together

TAM, lookalike, intent. Every angle, from day one.

This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.

STRATEGY 1 · TAM

Own the whole market

TargetThe ~28,000 practices in your sweet spot: 3 to 25 physicians, sized from NPPES group affiliations and CMS PECOS
AngleOne AI agent instead of three understaffed front-desk roles, priced against the cost of a single hire
~28,000 ACCOUNTS
STRATEGY 2 · LOOKALIKE

Mirror your best customers

TargetPractices that look like GI Partners of Illinois: same specialty mix, multi-physician group, high call volume
AngleLead with GI Partners of Illinois and the call volume they now handle without adding staff
~23,300+ ACCOUNTS
STRATEGY 3 · INTENT

Catch them in-market

TargetPractices showing a buying signal this quarter: new physician NPI added, front-desk job posting live, hold-time complaints in reviews
AngleA one-to-one note written from the signal, sent the week a new hire posting or review spike appears
~4,700 PER QUARTER ACCOUNTS
Section 07 · The first 30 days

What happens after you say yes.

Section 08 · Join the Hive

The honey was the easy part.

Natalia, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.